MARKETING ONLINE
Online marketing, market analyses,
advice and marketing tips for all travel websites on the internet
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 Web
ads at Dubrovnik Online
The key to a superior marketing
Dubrovnik Online takes advantage
of the newest and most effective internet marketing techniques. To put
up an ad at the Internet brings a lot of advantages compared to traditional
media.
Internet advertising is cheaper than other media and interactive (visitors
are led over to the advertisers site); companies have realized that Internet
advertising is the key to a better marketing strategy, increasing revenue
and brand recognition.
Every individual that sees your ad on Dubrovnik online is registered and
measured i real-time, you get immediate response to your ad and will be
able to change your ad message whenever you wish during a campaign. The
ad on Dubrovnik Online gives you a specific possibility to cost-efficiently
build up and reinforce your companies branding message. Dubrovnik Online
is a web guide providing information about Dubrovnik and Dubrovnik region,
attracting companies related to the traveling business. Our powerful content,
in combination with our size, give you the advantage to efficiently communicate
with potential buyers and niche target market in the traveling segment.
Search
engine positioning
Due to the fact that search engines
have become a vital distributor of visitors to web sites and company clients,
we offer the service of improving your search engine ranking of your pages
in the largest and most important search engines. Dubrovnik Online has
special coding that even increases ranking of our advertising clients.
Online marketing should no longer be neglected, as a full channel of your
existing marketing mix it will maximize the traffic driven to your website.
Ad
format
How do you get the result and the effect of the campaign
on your Internet ads? All clients receive a unique account where they
can see detailed statistics of their ad, including number of impressions,
clicks and other details about the campaign. There are other advantages
why you should advertise on the Net; Internet is available 24 hours, it
is a global mean, independent of time and place, fast, reaches your target
audience if placed effectively and least, but not last, the banner ads
strengthens the brand label and helps the company in building up and enhancing
online customer relationship.
GIF-Banner:
Banner is the most common ad format on the Net and is found at the top
of the page, or other locations depending on clients preferences. Clients
buy a specified number of impressions where each impression is counted
every time a new visitor sees the ad. We also offer the service of banner
design if needed.
Large Banner
Predefined placement with a standard size of 468x60, max 25 kb. Usual
placement is on top of the pages, but clients can choose other options.
Button
Predefined placement, smaller in size and placed on the
left or right side of the page. Standard sizes are 140 x 140 or 120x60,
max 15kb, but there can be variations, depending on clients needs.
Flash:
For Flash ads the same sizes as for the previous two apply. You should
also provide a Gif backup banner for visitors with no Flash support.
HTML:
Ad programmed in plain html, meaning that every html code
that can be used in a regular web site can be used for the banner, like
text ads. Suitable for all ad formats (large banner, button etc.)
Text link:
Clickable text link that leads to specified URL.
Target
marketing
Dubrovnik Online plans and implements marketing activities
for our clients most valuable target markets. We focus on web site content
and design to target your core audience, resulting in increased brand
recognition and sales. We manually select appropriate link partners to
exchange links, creating a wide network of relevant connections with other
non-competing sites that share similar subject matter. We deliver a clear,
branded message to the search engines, resulting in top positioning under
searches made by the target audience. Dubrovnik Online understands the
balance between effective design and the art of delivering an attractive
message to the consumer.
Prices
Contact us so we can help you plan and analyze the campaigns suitable to your demands and your company communication strategy. Prices are available upon request.
Contact
Rebecca Pousette Munitic
Marketing & Sales Manager
 marketing@dubrovnik-online.com
Nikolina Klaic
nikolina@dubrovnik-online.com
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